2025 Man of the Year

Come to the gala and hear the wonderful and unique story of how Joe has made the pink rose a household word in our community. He built his company and reputation when he realized how important and how huge the small jobs were to Rochesterians and that no one else was doing it. Joe says, he chose “Pink” for no special reason except shock value. In the construction world, who would choose the name PINK ROSE? But, as fate would have it, it was the right move at the right time. The color of each rose symbolizes something different: red for romantic love, yellow for friendship and joy, white for purity and loyalty, and the bold colored pink rose is about giving thanks, showing gratitude, and being a trusted and a reliable friend. Each customer is given a live long-stemmed pink rose at the completion of every job or project.